C2 Capital

C2 Capital Partners is an investment firm that is attached to the Alibaba Group. Their main goal was to create an avenue for international investors to get their products into the Chinese market. With that in mind, they key for this design was to create something that didn't distinctly look "Chinese" and instead cater to a Western audience, as the target was to bring people into China. The website utilizes a lot of strong, somewhat abstract imagery in order to move away from the "typical" appearance of an investment firm, and instead appear more aspirational.