Wanderlux

Wanderlux was the luxury travel branch of Wincastle Travel in Hong Kong; they aimed to create tailored, one-of-a-kind experiences for the most affluent travellers in Hong Kong. They used to do this service under their general Wincastle brand, but they wanted to make a separate division that focussed solely on the luxury/affluent market of travellers in Hong Kong and China. As such, I was tasked to create their new brand identity as well as their website. I used my calligraphic skills to create an elegant, yet rustic, logo design and reflected that style onto the design of the website. I wanted to create something that looked like a journal and had a sense of intimacy; despite the fact that their services were expensive, the client wanted a website that appeared approachable, aspirational and fed into the desires of their customers who wanted to seek adventures that could never be replicated by any other travel agency. Ultimately, this project was shut down due to COVID.