Starbucks Card App

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Description
This was a design I made for a pitch to revamp Starbucks' app as well as its corresponding website in Hong Kong. While this project didn't end up going through (due to COVID), the design was received with positive reviews amongst the Starbucks Hong Kong team. For me, it was an enjoyable experience to explore Starbucks' more creative branding elements and it allowed me to have a little fun with the design; I made illustrations, tested graphical effects and gradients, experimented with irregular layouts, different methods of layering and new styles of UI, all in an effort to make something truly captivating, vibrant and entertaining for Starbucks customers to use.
Services
App Design
UI/UX Design
Creative Direction
Client
Starbucks Hong Kong